The Color Purple

The client: The Color Purple on Broadway 
 

The brief: Reach an audience of new theatergoers to encourage ticket purchases for first-time buyers. 

The solution: Create a fun, upbeat video featuring characters from The Color Purple musical to guide consumers through the ticket-buying process while introducing the show’s distinct persona. 
 

The impact: Featured on several Broadway press outlets and used throughout the Broadway run. Then, recreated by new casts on multiple national tour iterations. 

The provided services: Video scripting