NYU Tandon

The client: NYU Tandon School of Engineering 

The brief: Develop brand identity, positioning, tone of voice, and messaging for NYU Tandon’s new Digital Learning program. Establish NYU Tandon as the preeminent institution for anyone seeking STEAM-specific, digital degrees, and non-degree programs.
 

The solution: Identify brand goals, challenges, core audience, and opportunities for growth for the school and use those findings to develop a series of creative directions that position NYU Tandon as a one-of-a-kind destination for online learning including messaging pillars, taglines, and direction for each brand identity option. Then, land on a direction to create banners and social ads for four individual audiences for both the brand and ten courses/certificates/programs. 
 

The impact: Currently in market. 
 

The provided services: Concepting, messaging pillars, manifestos, paid media