Girl Scouts of the USA

The client: Girl Scouts of the USA
 

The brief: Bring to life a 2022 event hosted by Girl Scout alum Kristen Bell, drawing inspiration from her book Paint Your World Purple. Refresh print assets for 2023/2024 with the aim of encouraging membership renewals, building excitement among participants, and driving new sign-ups. 

The solution: Create a live, streaming event with a children’s television program vibe complete with on-screen participation, video segments, and more! Develop a fully scripted 30-minute preshow, interactive elements including Zoom polls, dance breaks, and downloadable worksheets to allow everyone the chance to join in the fun. Then, bring a fresh, fun look based around the theme “Your Year of” to emails, websites, and print materials for renewal/recruitment season.
 

The impact: Girl Scouts of the USA had a 65% open rate on the Paint Your World Purple event details email and 10K downloads of the event worksheet created to encourage viewers to participate. 

The provided services: Pre-show scripting, interactive element copy, print media, email marketing, website creation